The Process

Simple steps.
Real
results.

These programs aren't complicated. They're a systematic checklist — one step at a time, milestone by milestone. Fraser guides you at the key moments. The rest is on you. Do the work, follow the process, and the results take care of themselves.

Structured milestones — never wonder what to do next
Fraser's input where it counts most
A proven process built on $4.5M of real experience
Results guaranteed if you follow it
1
Enrol & Book Your First Call
Program 01 — Ignite
↓
2
Work Through the Milestones
Step by step, checklist by checklist
↓
3
Check In With Fraser
At milestone gates — not daily
↓
🎯
Hit Your Goal
First sale. $1M. Freedom.
The Approach

Built for people who
want to actually do it.

Fraser didn't build these programs for people looking for shortcuts. He built them for people who are willing to put in the work and want a clear, proven path to follow. These are the three principles the programs are built on.

📋
Systematic Checklists
Every milestone has a detailed checklist. You complete each item before moving to the next. There's no guesswork — you always know exactly what to do and in what order. The system works when you work it.
🎯
Milestone-Gated Progress
You can't skip ahead. Each milestone must be completed and signed off before the next unlocks. This isn't restriction — it's how Fraser ensures every foundation is solid before you build on top of it.
🤝
Fraser's Input, At the Right Moments
Fraser isn't holding your hand every day — and that's intentional. His involvement is focused at the moments where it makes the biggest difference: strategy calls, milestone reviews, and when you unlock a new phase.
Program 01
Ignite
Idea → First Sale

Five milestones. A step-by-step checklist at each one. Fraser's input at key gates. By the end, you have a live store, running ads, and your first sale on the board — or you get a full refund.

1
Milestone 1 — Unlocked on Enrolment
Strategy & Validation
As soon as you enrol, you book a 30-minute call with Fraser. This is where your idea gets an honest review — the market, the problem it solves, and the best path to bring it to market. Not every idea gets Fraser's green light, but most do.
  • Book and complete your strategy call with Fraser
  • Define the niche problem your product solves
  • Confirm your product direction with Fraser's input
  • Set your 90-day launch target
📞 Unlocks: Strategy call with Fraser
2
Milestone 2
Product & Sourcing
With your direction set, you move into product development and supplier sourcing. The checklist takes you through finding manufacturers, negotiating your first order, and locking in your unit economics so the numbers work before you spend a dollar on marketing.
  • Research and shortlist manufacturers or suppliers
  • Request samples and assess product quality
  • Negotiate pricing, MOQ, and lead times
  • Lock in your first production order
  • Calculate landed cost and target margins
📞 Unlocks: Check-in call with Fraser
3
Milestone 3
Brand & Store
Now you build the business that will sell your product. Your brand identity, your Shopify store, and your Facebook Business page — all set up correctly and linked together so everything is ready to take orders when your ads go live.
  • Create your brand name, logo, and visual identity
  • Set up your Shopify store with product listings
  • Configure payments, shipping, and checkout
  • Create your Facebook Business page and ad account
  • Link your store, pixel, and ad account together
  • Build your high-converting product landing page
4
Milestone 4
Launch & Ads
Your store is ready. Now you launch your first ads and start driving traffic. The checklist walks you through setting up your first Facebook campaigns — creative, targeting, and budget — so your first spend is structured and intentional, not a shot in the dark.
  • Create your first ad creatives (images or video)
  • Set up and launch your first Facebook ad campaign
  • Set up your fulfilment process end-to-end
  • Test the complete purchase journey as a customer
  • Confirm your store can take and fulfil orders
📞 Unlocks: Review call with Fraser
🎯
Milestone 5 — The Goal
First Sale
Your ads are live. Your store is ready. Now you pursue your first sale with everything the program has given you. Fraser is accessible on Slack and email throughout. Once that first sale lands, a final celebration and review call with Fraser is unlocked — and you graduate to Accelerate if you're ready.
  • Monitor and optimise your ad campaigns daily
  • Respond to customer enquiries and build trust
  • Convert your first sale and fulfil your first order
📞 Unlocks: Final review call with Fraser
Program 01
Ignite
📞
3 Calls with FraserStrategy, milestone review, and final sign-off
💬
Slack & Email AccessFraser responds personally throughout
✅
5 Milestone ChecklistsStep-by-step — never wonder what's next
🔒
6-Month GuaranteeFirst sale or full refund — no questions
$1,499
AUD · One-off · Lifetime access
Enrol in Ignite
Complete the milestones, do the work,
get your first sale — guaranteed.
Program 02
Accelerate
First Sale → $1M

Five milestones. A Fraser check-in at each one. The focus is scale — building a lean, fast-growing ecommerce business using paid media, AI, freelancers, and smart operations. The Australian market can take most products to $1M. This is how you get there.

1
Milestone 1 — Unlocked on Enrolment
Business Audit & Roadmap
Your first call with Fraser is a deep-dive audit of your current business — ads, margins, fulfilment, team, and growth blockers. Together you build a 12-month roadmap and identify the highest-leverage areas to fix and scale first.
  • Complete the business audit checklist and submit to Fraser
  • Book and complete your strategy call with Fraser
  • Identify your top 3 growth levers
  • Set your $1M revenue milestones and timeline
📞 Unlocks: Business audit call with Fraser
2
Milestone 2
Paid Media at Scale
Double down on what's working and cut what isn't. This milestone covers scaling your Meta ads, identifying whether TikTok or Google are right for your product, and building the creative and testing processes that drive consistent, predictable growth.
  • Audit and restructure your Meta ad account for scale
  • Establish a creative testing framework
  • Assess TikTok and Google fit for your product
  • Set up email and SMS retention flows
  • Hit a defined revenue target to progress
📞 Unlocks: Paid media review call with Fraser
3
Milestone 3
Team, Freelancers & AI
You can't scale by doing everything yourself. This milestone is about building your support layer — identifying which tasks to outsource first, finding the right freelancers at the right price, and using AI to multiply your output without multiplying your headcount.
  • Map every role in your business and prioritise what to outsource
  • Hire your first freelancer or VA and onboard them
  • Set up AI tools to save time across marketing and operations
  • Build SOPs so your team can operate without you
  • Free up minimum 10 hours per week for growth activities
📞 Unlocks: Team & systems review with Fraser
4
Milestone 4
Operations & Infrastructure
By now your sales are growing — your operations need to keep up. This milestone locks in your 3PL, logistics, and fulfilment process, plus the finance, tax, and legal foundations that a serious scaling business needs.
  • Onboard a third-party logistics provider (3PL)
  • Establish inventory forecasting and reorder processes
  • Set up proper business accounting and cash flow tracking
  • Review legal structure, contracts, and IP protection
  • Build a customer service system that scales with volume
📞 Unlocks: Operations review call with Fraser
🚀
Milestone 5 — The Goal
Path to $1 Million
Everything is in place. Now you push for the milestone. Fraser is on Slack and email throughout. The final review call happens at or before your $1M mark — and if you've done everything the program asks and don't hit it within 12 months, you get every dollar back.
  • Execute your growth plan across all channels
  • Reinvest profitably into inventory and ads
  • Review and optimise monthly with your scorecard
  • Hit $1M in revenue within 12 months of enrolment
📞 Unlocks: Final milestone call with Fraser
Program 02
Accelerate
📞
5 Calls with FraserOne at every milestone — high-value, focused input
💬
Slack & Email AccessFraser available throughout the program
✅
5 Milestone ChecklistsSystematic — one step at a time
💳
Invoiced Per MilestonePay as you progress — not all upfront
🔒
12-Month Guarantee$1M or full refund — if you do the work
$9,999
AUD · Invoiced per milestone · Lifetime access
Enrol in Accelerate
Do the work. Follow the process.
Hit $1M — guaranteed.
Fraser's Role

Guidance when it
counts. Execution is yours.

Fraser's involvement is intentionally focused. He's not a daily coach or a hand-holder — he's a founder who built a $4.5M business and is still actively building. His time is valuable, and so is yours. Here's exactly what you can expect.

What Fraser Does
Where Fraser Shows Up
  • Strategy calls at the start of each program to set direction
  • Milestone check-in calls to review your progress and give input
  • Responds to messages on Slack and email throughout the program
  • Gives honest, direct feedback — not just encouragement
  • Signs off on each milestone before the next unlocks
  • Shares what's working in his own businesses right now
What's On You
Your Responsibility
  • Fraser won't do the work for you
  • Fraser won't chase you to complete milestones
  • Fraser won't make decisions on your behalf
  • Work through each checklist item thoroughly
  • Come to calls prepared with specific questions
  • Move at a pace that keeps momentum
  • Trust the process — it's been proven multiple times
The Ignited Ideas Guarantee

Do the work.
Get the result.
Or get your money back.

These programs come with a real, results-based guarantee — not a 30-day trial. If you complete every milestone, get Fraser's sign-off, and still don't hit the target, you get 100% of your money back.

🎯
Ignite — First Sale in 6 Months
Complete all milestones with Fraser's sign-off, launch your store, and actively pursue your first sale. No sale after 6 months? Full refund of $1,499.
🚀
Accelerate — $1M in 12 Months
Complete all milestones, implement the strategies, and hit every checkpoint. Under $1M after 12 months? Full refund of $9,999.
Ready to Start

Pick your program

Choose Ignite if you're starting from an idea. Choose Accelerate if you've already made your first sale. Both come with a results guarantee.

See All Programs
Not Sure Where to Start

Talk to Fraser first

Send Fraser a message through the contact page. Tell him where you're at and what you're working on — he'll point you in the right direction.

Get in Touch