Three Programs. One Goal.

Pick your
path to
freedom.

Whether you're sitting on an idea, ready to scale your first sale, or looking for a partner to back you — there's a program for where you are right now. These programs work. But only if you do. Fraser's role is to guide and support you at key moments — the doing is on you. Commit to that, follow the process, and results are guaranteed.

Choose Your Starting Point
Where are you right now?
Program 01
Ignite
Idea → First Sale

You have a product idea and want to bring it to market the right way — from zero to your first sale.

$1,499 AUD
Jump to Ignite ↓
Program 02
Accelerate
First Sale → $1M

You're making sales and want to scale hard — building a lean, profitable machine that can hit $1M in the Australian market.

$9,999 AUD
Jump to Accelerate ↓
Program 03
Capital
Equity Investment

You have a compelling product concept and are looking for an experienced investor and operator to back you.

By invitation only
Jump to Capital ↓
Program 01
Ignite
Idea → First Sale

The step-by-step program for taking a product idea all the way to your first real sale. Fraser has built this exact process from scratch — and has helped four people follow it to profitable sales within three months. Now it's yours.

One-off investment
$1,499
AUD · Lifetime access
Results guarantee included

What's Included

  • Product development and selection framework — how to find the right niche problem to solve
  • Supplier sourcing and negotiation — finding manufacturers and getting your first order right
  • Brand creation — name, logo, visual identity built to sell
  • Shopify store setup — built the right way from day one
  • Facebook Business page setup and linking
  • First Facebook ad campaigns — creative, targeting, and budget
  • High-converting landing page — what to include and why
  • Order fulfilment setup — taking sales and delivering consistently
  • 30-minute strategy call with Fraser upon enrolment
  • Direct access to Fraser via email and private Slack channel
  • Milestone check-in calls with Fraser (at Milestone 2 and Milestone 4)
  • Final review call upon completion or first sale
  • ✓ First sale in 6 months — or 100% refund
  • Fraser's involvement is focused and milestone-based — guidance when it counts, execution is yours

The 5 Milestones

1
Strategy & Validation Call
Your first 30-minute call with Fraser. Validate your idea, get high-level direction on the best path to market, and set the foundation. Not every idea is approved — this is where Fraser gives you his honest read.
2
Product & Sourcing
Finalise your product concept, identify suppliers, negotiate your first order, and lock in your unit economics. Completion unlocks a check-in call with Fraser.
3
Brand & Store
Build your brand identity, set up your Shopify store, create your Facebook Business page, and link everything together ready to sell.
4
Launch & Ads
Create and launch your first Facebook ad campaigns, optimise your landing page for conversion, and set up fulfilment so you're ready to take orders. Completion unlocks a review call with Fraser.
5
First Sale
Your store is live, your ads are running, and you're actively pursuing your first sale. Fraser is available on Slack and email throughout. A final call is unlocked upon your first confirmed sale.
📞3 calls with Fraser
💬Direct Slack access
📧Email access to Fraser
✅5 milestone checklists
🔒6-month results guarantee
Enrol in Ignite
✓ This is for you if...
  • You have a product idea but don't know where to start
  • You've spotted a niche problem that doesn't have a good solution
  • You want to escape the 9-to-5 and build something of your own
  • You're willing to put in the work and follow a proven process
  • You want direct access to someone who's actually done it
✕ This is not for you if...
  • You want a get-rich-quick shortcut with no effort
  • You already have an established store making consistent sales
  • You're not willing to complete the milestone checklists
  • You want to sell a generic product anyone can already buy
Program 02
Accelerate
First Sale → $1M

You've made your first sale. Now it's time to scale — lean, fast, and profitably. This program is built around the exact strategies Fraser used to take Max Voltage Store to $4.5M, and The DayBox to 100% month-on-month growth. The Australian market alone can get most products to $1M. Let's get you there.

Investment
$9,999
AUD · Lifetime access
Invoiced per milestone
$1M in 12 months or full refund

What's Included

  • Meta (Facebook & Instagram) ads at scale — creative, targeting, and budget strategy
  • TikTok and Google ads — knowing which channels suit your product
  • Email, SMS and retention marketing — building customers who come back
  • Third-party logistics (3PL) setup — fulfilling orders without doing it yourself
  • Offshore freelancers — where to find them, what to pay, and what to expect
  • AI tools — using artificial intelligence to save time and scale faster
  • Branding and design — elevating your brand to compete at scale
  • Conversion rate optimisation (CRO) — getting more from your existing traffic
  • Finance, tax and legal foundations for a scaling ecom business
  • Customer service systems — handling volume without it consuming you
  • Product development and range expansion
  • Hiring and team building — building the right structure around you
  • Call with Fraser at every milestone (4–5 milestones)
  • Direct Slack and email access to Fraser throughout
  • Invoiced at each milestone — pay as you progress, not all upfront
  • Fraser's involvement is milestone-based — high-value input at key moments, execution is yours
  • ✓ $1M revenue in 12 months — or 100% refund

The 5 Milestones

1
Business Audit & Strategy Call
Fraser reviews your current business — ads, margins, operations, and growth blockers. Together you map the priority areas to unlock fast growth and set your 12-month roadmap.
2
Paid Media at Scale
Identify which channels are right for your product, build scaling ad campaigns on Meta and beyond, and establish the creative and testing processes that drive consistent growth.
3
Team, Freelancers & AI
Outsource the right tasks to the right people at the right price. Build your freelancer stack across marketing, design, customer service, and operations — and leverage AI to do more with less.
4
Operations & Systems
Set up 3PL, lock in your logistics and fulfilment process, build your finance and legal foundations, and ensure your business can handle the volume that's coming.
5
Path to $1M
Final review with Fraser. Consolidate what's working, cut what isn't, and focus everything on crossing the million-dollar mark. Fraser is on Slack and email throughout the journey.
📞5 calls with Fraser
💬Direct Slack access
📧Email access to Fraser
✅5 milestone checklists
🔒$1M in 12 months guarantee
Enrol in Accelerate
✓ This is for you if...
  • You've made consistent sales and want to scale hard
  • You're doing everything yourself and need to build a team
  • Your ads are working but you haven't cracked how to scale them
  • You want to reach $1M in the Australian market before going global
  • You're open to using AI and freelancers to grow lean and fast
✕ This is not for you if...
  • You haven't made your first sale yet (start with Ignite)
  • You're not willing to invest in ads or outsourcing
  • You want to stay a one-person business with no team
  • You won't complete the milestone checklists
Program 03
Capital
Equity Investment + Full Advisory

Have an idea you believe in? Fraser wants to hear it. He's genuinely excited to back the right people — providing capital, hands-on advisory, and his full network to help founders build something significant. This is a real partnership, not just a cheque. If the idea is right and Fraser believes in you, he's all in.

Investment Model
Equity Based
Fraser reviews every enquiry
Reach out — don't hold back

What Fraser Brings

  • Direct equity investment — capital to fund your first order or scale your existing business
  • One-on-one advisory across marketing, operations, and finance
  • Access to Fraser's supplier, logistics, and partner network built over years of active trading
  • Paid media strategy from someone who's spent millions in live ad budget
  • International expansion support when the time is right
  • Strategy sessions as the business needs them
  • Introductions to Fraser's wider investor and operator network
  • Real involvement in key decisions — not just a silent investor
  • A long-term partner who wants to build, hold, and grow

What Gets Fraser Excited

1
A real niche problem
Fraser's best investments have come from founders who personally ran into a problem and couldn't find a solution on the market. That's the sweet spot — and it's exactly how the Volt Dropper was born.
2
A product with a clear market
You don't need your first sale yet — Fraser's capital can fund that. But the concept should be developed enough that Fraser can see the opportunity. Think it through and be ready to talk about it.
3
A founder who's in it for real
Fraser backs people as much as products. He's looking for founders who are driven, honest, and ready to put in the work. The business partnership will take time to build — and that's fine.
4
Shared vision for the long game
Fraser builds businesses to grow, hold, and eventually sell at significant value. If you're aligned on that vision, there's a real conversation to be had.
01
Send Fraser Your Idea
Use the contact form to introduce yourself and give a brief overview of your product concept and the problem it solves. Fraser reads every enquiry personally.
02
An Initial Conversation
Fraser is happy to chat with anyone who has an idea they believe in. The first call is relaxed — it's about understanding you, your idea, and where you're at. No pressure.
03
Building Conviction Together
Great partnerships take time. If there's mutual interest, Fraser will continue the conversation — going deeper on the product, the market, and the plan — before any investment decision is made.
🤝Real equity investment
📞Ongoing strategy sessions
🌏Fraser's full network
💡Open to any strong idea
Share Your Idea with Fraser
✓ Reach out if...
  • You have an idea for a product that solves a real niche problem
  • You're looking for a partner who knows ecommerce inside out
  • You want capital plus hands-on expertise, not just money
  • You're in it for the long game — building something meaningful
  • You haven't launched yet — that's fine, Fraser can fund the start
✕ It's probably not the right fit if...
  • Your product is generic and already widely available
  • You're looking for a quick flip rather than a lasting business
  • You want passive income without putting in the work
  • You're not open to a genuine business partnership
Common Questions
FAQ
Do I need a business idea before I enrol in Ignite?
Yes — Ignite is designed to take your idea all the way to first sale, so you'll need at least a concept to start with. Fraser's view is that the best ideas come from personal experience: a niche problem in your own life that you can't find an off-the-shelf solution for. If you're not sure your idea is strong enough, the first call with Fraser will help you work that out.
Can I do both Ignite and Accelerate?
Absolutely — and that's the intended path. Ignite takes you to your first sale. Accelerate takes you from there to $1M. Many students will complete both programs sequentially as their business grows.
How does the money-back guarantee work?
The guarantee is results-based, not time-based. For Ignite: complete all milestones, get Fraser's sign-off on each, launch your store and actively pursue your first sale — and if you haven't made a sale within 6 months, you get a full refund. For Accelerate: same process — complete all milestones with Fraser's sign-off, implement the strategies, and if you're under $1M after 12 months, full refund. The guarantee exists because Fraser is confident the process works when you follow it.
What does "direct access to Fraser" actually mean?
Every enrolled student gets access to a private Slack channel and Fraser's direct email. You can send messages throughout the program and Fraser will respond personally. It's not a support team — it's Fraser. That's why intake is limited.
How do I qualify for the Capital program?
Just reach out. Fraser is genuinely happy to hear from anyone with a product idea they believe in. Send a brief overview of your concept and the problem it solves via the contact page, and Fraser will read it personally. If there's interest, you'll have a conversation. Investment decisions develop over multiple meetings — but the door is always open to a first conversation.
How long does each program take?
Ignite is designed to get you to your first sale — most motivated students move through it within 2–4 months. The guarantee gives you 6 months. Accelerate is a 12-month program with the $1M target as the benchmark. The pace is largely determined by how much time and effort you put in.

Pick your
path. Start
today.

Every successful ecommerce business started with a decision to begin. Which program matches where you are right now?

Start with Ignite — $1,499 Talk to Fraser First